That being said, don’t just state that you have a business card…..  have your business card make a statement.  Ask me about my business card design services, I can also hook you up with some amazing printers.

Check out the competition | What is the rest of the guys doing in your heading and field of expertise? Now, Do The OPPOSITE.  The most common mistake in advertising is people tend to follow the trend. Don’t blend in, don’t be a follower. Doing that makes you fair game as anyone else, what makes you so special that I should call you above anyone else?  If they have busy looking ads, you should look simple, if they are in full color, you have have a blackout ad.

What is your point of interest? | Always remember, when putting out an ad, you need to present the problem the customer has and then offer the answer like a message from heaven.  For example, if you have a local florist business, you should pin point your audience first, perhaps a valentines day ad.  Your ad should have points such as “You really don’t want to be the shmuck that forgot about Valentines Day do you?  Text shmuck to 4476 and we will send you a reminder a week before. AND you will get 10% off your early flower purchase. There, now who looks good?”

First, we gave the problem. Second, we gave an easy contact. Third we built a customer base, gave an answer at the same time of making a sale.

Here is one more hint…

What do you offer that differs your competition? |  So we all know you and your competition can do the same thing.  But what do you have that they don’t?  Maybe 24 hr. service, or you put booties on before your enter a client’s home, maybe you offer a good referral program, maybe you have online scheduling or even so maybe you have been in business for 50 years and have an easily reachable track record of good reviews online.  Whatever your difference, include it. It does matter.  Everyone likes pluses.

Black is the color of authority and power. It is popular in fashion because it makes people appear thinner. It is also stylish and timeless. Black also implies submission. Priests wear black to signify submission to God. Some fashion experts say a woman wearing black implies submission to men. Black outfits can also be overpowering, or make the wearer seem aloof or evil. Villains, such as Dracula, often wear black.

White

Brides wear white to symbolize innocence and purity. White reflects light and is considered a summer color. White is popular in decorating and in fashion because it is light, neutral, and goes with everything. However, white shows dirt and is therefore more difficult to keep clean than other colors. Doctors and nurses wear white to imply sterility.

Red

The most emotionally intense color, red stimulates a faster heartbeat and breathing. It is also the color of love. Red clothing gets noticed and makes the wearer appear heavier. Since it is an extreme color, red clothing might not help people in negotiations or confrontations. Red cars are popular targets for thieves. In decorating, red is usually used as an accent. Decorators say that red furniture should be perfect since it will attract attention.

The most romantic color, pink, is more tranquilizing. Sports teams sometimes paint the locker rooms used by opposing teams bright pink so their opponents will lose energy.

Blue

The color of the sky and the ocean, blue is one of the most popular colors. It causes the opposite reaction as red. Peaceful, tranquil blue causes the body to produce calming chemicals, so it is often used in bedrooms. Blue can also be cold and depressing. Fashion consultants recommend wearing blue to job interviews because it symbolizes loyalty. People are more productive in blue rooms. Studies show weightlifters are able to handle heavier weights in blue gyms.

Green

Currently the most popular decorating color, green symbolizes nature. It is the easiest color on the eye and can improve vision. It is a calming, refreshing color. People waiting to appear on TV sit in “green rooms” to relax. Hospitals often use green because it relaxes patients. Brides in the Middle Ages wore green to symbolize fertility. Dark green is masculine, conservative, and implies wealth. However, seamstresses often refuse to use green thread on the eve of a fashion show for fear it will bring bad luck.

Yellow

Cheerful sunny yellow is an attention getter. While it is considered an optimistic color, people lose their tempers more often in yellow rooms, and babies will cry more. It is the most difficult color for the eye to take in, so it can be overpowering if overused. Yellow enhances concentration, hence its use for legal pads. It also speeds metabolism.

Purple

The color of royalty, purple connotes luxury, wealth, and sophistication. It is also feminine and romantic. However, because it is rare in nature, purple can appear artificial.

Brown

Solid, reliable brown is the color of earth and is abundant in nature. Light brown implies genuineness while dark brown is similar to wood or leather. Brown can also be sad and wistful. Men are more apt to say brown is one of their favorite colors.

Colors of the Flag

In the U.S. flag, white stands for purity and innocence. Red represents valor and hardiness, while blue signifies justice, perseverance, and vigilance. The stars represent the heavens and all the good that people strive for, while the stripes emulate the sun’s rays.

• Logo design promotes the business in the market.
• Logo design helps in attracting potential customers to the business.
• Logo design gives a unique identity to the business
• Logo design is as important to the business as the business name.

So if you are thinking about telling the story of your business, think about your logo and what it really means.

As long as your brand is easy to remember and there is something for the customers to look forward to every time they call, your company will be remembered. This is why you need to take care of all your branding needs fast and efficiently. Your star quality is your future.