In the old days, printers made a standard paper business card with one color, black…  Business cards are making a come back with tons of options just like you would make when buying a new car! You can go Hummer style with your business card and add texture, embossing, laminates, spot UV Coating, glitter, on different types of palettes like plastic, clear plastic, rounded corners, custom cut plastic, or even just heavy stock. LOTS of...

So you are thinking of putting your special or services in a print ad… good idea! Here are a few pointers. Check out the competition | What is the rest of the guys doing in your heading and field of expertise? Now, Do The OPPOSITE.  The most common mistake in advertising is people tend to follow the trend. Don’t blend in, don’t be a follower. Doing that makes you fair game as anyone else, what makes you so special that I...

Black Black is the color of authority and power. It is popular in fashion because it makes people appear thinner. It is also stylish and timeless. Black also implies submission. Priests wear black to signify submission to God. Some fashion experts say a woman wearing black implies submission to men. Black outfits can also be overpowering, or make the wearer seem aloof or evil. Villains, such as Dracula, often wear black. White Brides wear...

Look at a logo as if it were a picture of your business. They say a picture is worth a thousand word right? So your logo should tell the story about your company or brand.  Are you colorful? Are you professional? Is your product fun or is it serious? When you look at other logos, lets take McDonald’s for instance… The colors red and yellow, red signifies hunger and raises the blood pressure when you see it, yellow supposedly...

In case you are wondering what branding can do for your business, be amazed that you can get about 10% to 20% of extra profits if you are doing your branding the right way. In fact branding itself establishes a trust between you and your clientel, because you have a trusted brand just like any other popular companies in the market such as McDonald’s and Ebay. As long as your brand is easy to remember and there is something for the...